![]() The paper features news from the state of Gujarat, Windsor-Essex and major stories across Canada, all written in Gujarati. "Many more students and many more families are coming because Windsor is a good community to grow the family, so we are hoping that many more people will be coming to Windsor in the next couple of years," said Petrolwala. Along with Shah and Patel, the three are directly associated with the Gujarati Samaj of Windsor - a non-profit that hosts cultural events and festivals to connect the Gujarati community in Windsor-Essex. Petrolwala said he's noticed the Gujarati population growing "exponentially" in Windsor over the past 10 years. The team behind The Prerna say the newspaper will also help older generations of Gujarati-speaking people to pass the language down. That's why I think it's a huge need to to put something out there on families' desks so generations can pick up and try to understand it," said Shah. "Having a reference to your culture is extremely important. The Prerna is now believed to be the only Gujarati-language newspaper outside the Greater Toronto Area. If we can replicate that here and provide that alternative for people to get their news, it would be fantastic," said Shah. "Every time we had a morning tea, we'd always grab the physical newspaper and read. He lives in the same home as his parents and in-laws - all four consider Gujarati their first language.Īdditionally, introducing a Gujarati newspaper to Windsor-Essex is a way of replicating his experiences of visiting India. For the people behind the newspaper, they say it's all about keeping the language alive across generations.įor Shah, editor and digital media specialist for The Prerna , the COVID-19 pandemic made the need for a Gujarati newspaper hit close to home. It's believed to be the first of its kind outside Toronto. ![]() The Prerna is written entirely in Gujarati, a language from India. Duration 1:29 In a time where print media is dying, a unique newspaper has launched in Windsor-Essex.
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